If you don't pay attention you'll be a prisoner of the vibe

Miscellaneous thoughts on corporate brain-jacking, philosophically (not scientifically) redefining biological sex and the dearth of research into 'progressive' leftishism

I am the vibe. Look into my eye and feel sleepy [Image generated in NightCafe Studio with text prompt ‘A hypnotist looking into your eyes’] Try not to look at this while scrolling. It’s horrible.

Disclosure: this one is paywalled because I care most about Rarely Certain’s paying subscribers and it’s been a while since they got an ‘exclusive’.

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Noticing the strategy #1

That Apple 'sustainability' film everyone is talking about.

That's the point.

They don't want you to like it. They already knew who would and who wouldn’t. Your spicy takes are of no consequence to Apple, other than as welcome amplification.

They want the Apple brand to be in your head. 'Hate shares' also count towards that goal, because that's how it works in a hyper-networked world. One where we tend to react instantly, without reflection.

It was really just a sly salvo in the culture war. The easiest way to get online dwellers talking.