The power of stories to harm our risk perceptions

Why the first casualty of horrific news is hazard assessment

Spend any time looking at marketing influencers and you'll quickly learn from them that stories are it.

Not so much facts, promises, offers, guarantees, quality or any of the things you expect to hear about products and services from people who promote them. That's the bread and butter stuff. But marketers will wet themselves talking about the power of s…